3 easy steps to straighter, healthier-looking hair! Palmer's Coconut Oil Formula Brazilian Keratin System Healthy Straight combines the best natural extracts for your hair, including Keratin Protein, Pure Coconut Oil, Brazilian Nut Oil, Palmer's Cocoa Butter, Avocado, Argan and Marula Oil, that through a thermal activation process creates a natural bonded seal to keep hair straight, smooth, shiny and healthy looking for up to 14 days. Free from harsh chemicals or formaldehyde, this keratin system can be used as often as needed without damaging hair. Perfect for all hair types including curly, wavy, relaxed, color-treated or frizzy.